Which B2C Startup Are You?

Option 1/5

You sell/deliver your product to a consumer.

Dentist, accountant, Apple.

Option 2/5

You sell/deliver a supplier’s product to a consumer. The supplier sells/delivers his product to you.

You are the retailer.

Albert Heijn, Coolblue.

Option 3/5

A retailer sells/delivers your product to a consumer. You sell/deliver your product to the retailer.

Unilever, P&G, Apple.

Option 4/5

You sell a supplier’s product to a consumer. The supplier delivers his product to the consumer.

You are the marketplace.

Expedia, Uber, Takeaway, App Store.

Option 5/5

A marketplace sells your product to a consumer. You deliver your product to the consumer.

Hotel operator, taxi driver, restaurant owner, app developer.