Option 1/5
You sell/deliver your product to a consumer.
Dentist, accountant, Apple.
Option 2/5
You sell/deliver a supplier’s product to a consumer. The supplier sells/delivers his product to you.
You are the retailer.
Albert Heijn, Coolblue.
Option 3/5
A retailer sells/delivers your product to a consumer. You sell/deliver your product to the retailer.
Unilever, P&G, Apple.
Option 4/5
You sell a supplier’s product to a consumer. The supplier delivers his product to the consumer.
You are the marketplace.
Expedia, Uber, Takeaway, App Store.
Option 5/5
A marketplace sells your product to a consumer. You deliver your product to the consumer.
Hotel operator, taxi driver, restaurant owner, app developer.
