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Must Have x Nice to Have

Assume you target founders who want to value their startup.

They require the job to be easy and cheap:

  1. Easy means the customer can value his/her startup in 7 steps or less
  2. Cheap means for 7,500 euro or less

Gettting the job done:

  1. In 7 steps is a must have. Anything less than 7 steps is nice to have
  2. For 7,500 euro is a must have. Anything less than 7,500 euro is nice to have

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