How to Price Your Product if You Save Your B2B Customer Money

“How to value price your product”

“How to price on value”

Steps

  1. Estimate your customer’s cash out without your product
  2. Calculate your customer’s total cash out without your product. Total cash out without your product = cash out without your product
  3. Set a target multiple
  4. Calculate your customer’s total cash out with your product. Total cash out with your product = total cash out without your product * multiple
  5. Estimate your customer’s cash out with your product
  6. Calculate your product’s price. Price = total cash out with your product – cash out with your product