How to Price Your Product if You Make Your B2B Customer Money

“How to value price your product”

“How to price on value”

Steps

1. Estimate your customer’s cash in without your product
2. Estimate your customer’s cash out without your product
3. Calculate your customer’s total cash out without your product. Total cash out without your product = cash out without your product
4. Calculate your customer’s cash flow without your product. Cash flow without your product = cash in without your product – total cash out without your product
5. Set a target multiple
6. Calculate your customer’s cash flow with your product. Cash flow with your product = cash flow without your product * multiple
7. Estimate your customer’s cash in with your product
8. Calculate your customer’s total cash out with your product. Total cash out with your product = cash in with your product – cash flow with your product
9. Estimate your customer’s cash out with your product
10. Calculate your product’s price. Price = total cash out with your product – cash out with your product