How to Fail 2/

Assume you target founders who want to value their startup.

“Value startup” is a new job for them.

They require the job to be easy and cheap:

  1. Easy means the customer can value his/her startup in 7 steps or less
  2. Cheap means for 7,500 euro or less

You make a product that gets the customer’s job done:

  1. In 7 steps
  2. For 10,000 euro

With your product, the job is easy for the customer.

But too expensive.

Your target customer will not buy from you.

You can predict your startup will fail.

And so, how to fail:

Try to sell a product that makes the customer’s job too expensive.

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