How Much Money Do You Save for Your B2B Customer?

“How much money does your product save for your customer?”

“Why buy your product?”

“What is your value proposition?”

Steps

  1. Estimate your customer’s cash out without your product
  2. Calculate your customer’s total cash out without your product. Total cash out without your product = cash out without your product
  3. Estimate your customer’s cash out with your product
  4. Estimate your product’s price
  5. Calculate your customer’s total cash out with your product. Total cash out with your product = cash out with your product + price