“How much money does your product save for your customer?”
“Why buy your product?”
“What is your value proposition?”
Steps
- Estimate your customer’s cash out without your product
- Calculate your customer’s total cash out without your product. Total cash out without your product = cash out without your product
- Estimate your customer’s cash out with your product
- Estimate your product’s price
- Calculate your customer’s total cash out with your product. Total cash out with your product = cash out with your product + price