How Much Money Do You Make for Your B2B Customer?

“How much money does your product make for your customer?”

“Why buy your product?”

“What is your value proposition?”

Steps

  1. Estimate your customer’s cash in without your product
  2. Estimate your customer’s cash out without your product
  3. Calculate your customer’s total cash out without your product. Total cash out without your product = cash out without your product
  4. Calculate your customer’s cash flow without your product. Cash flow without your product = cash in without your product – total cash out without your product
  5. Estimate your customer’s cash in with your product
  6. Estimate your customer’s cash out with your product
  7. Estimate your product’s price
  8. Calculate your customer’s total cash out with your product. Total cash out with your product = cash out with your product + price
  9. Calculate your customer’s cash flow with your product. Cash flow with your product = cash in with your product – total cash out with your product