“How much money does your product make for your customer?”
“Why buy your product?”
“What is your value proposition?”
Steps
- Estimate your customer’s cash in without your product
- Estimate your customer’s cash out without your product
- Calculate your customer’s total cash out without your product. Total cash out without your product = cash out without your product
- Calculate your customer’s cash flow without your product. Cash flow without your product = cash in without your product – total cash out without your product
- Estimate your customer’s cash in with your product
- Estimate your customer’s cash out with your product
- Estimate your product’s price
- Calculate your customer’s total cash out with your product. Total cash out with your product = cash out with your product + price
- Calculate your customer’s cash flow with your product. Cash flow with your product = cash in with your product – total cash out with your product