Checklist How to Fail

For new jobs:

  1. Try to sell a product that makes the customer’s job too hard
  2. Try to sell a product that makes the customer’s job too expensive
  3. Try to sell a product that makes the customer’s job harder than with your competitor’s product
  4. Try to sell a product that makes the customer’s job more expensive than with your competitor’s product

For existing jobs:

  1. Try to sell a product that makes the customer’s job harder than with the product he currently uses
  2. Try to sell a product that makes the customer’s job more expensive than with the product he currently uses
  3. Try to sell a product that makes the customer’s job harder than with your competitor’s product
  4. Try to sell a product that makes the customer’s job more expensive than with the competitor’s product